Bren O’Callaghan A Runaway at the Media Circus!

23Aug/09

Weapon of Mass Hypnosis

Hungry Hungry Eat Head

Hungry Hungry Eat Head

Despite standing beneath God's own shower nozzle for two days straight, the skies cleared and the sun appeared for a perfect three-hour stretch to allow us a (mostly) dry premiere of Hungry Hungry Eat Head at the Edinburgh screen. Despite competing with 1,200 other events in the biggest cultural festival on Earth, we attracted some 500 participants from passing footfall alone. As only four persons could take part at any time due to a compromise between marker size and camera position, which dictated how many we could fit in the screen frame at any one time, we hit an average of 40 'players' every 15 minutes.

Hungry Hungry Eat Head

Hungry Hungry Eat Head

I say players, but one unexpected effect of the mesmerising soundtrack from Sound & Sons was that many just stood hypnotized, transported to a beatific state of retro TV bliss, rocking on the spot - staring - pacified and oddly becalmed by the sight of furry cuboid with fangs in place of their own fair mug. This was a beta version pending further development prior to the next appearance as part of the AND Festival at the Big Screen Liverpool on Saturday 26th September, which will be fully pimped out with further enhancements (responsive animated features overlaid upon the public video feed). Not one person queried the purpose of what we doing. If they had, I would have asked them: when was the last time you just played for play sake?

Joel Gethin Lewis and Jody Hudson-Powell

Joel Gethin Lewis and Jody Hudson-Powell

Once again, as I witnessed during the delivery of Glastonbury Village Screen, the self-imposed barrier between adults stepping into the same lungspace as children reared it's boggle eyed, Daily Mail-mache head. At one point, a group of a dozen young adults took turns stepping up one at a time as there were children upfront, until one of those present said "For Chrissakes, they're only kids, they're not gonna bite!" So effective is the exclusion zone around a child-not-your-own, that a sign reading Beware of Unaccompanied Minor would be more effective on a garden gate than the traditional canine threat.

Favourite moment - the American lady who ran down from the penthouse suite of the adjacent Sheraton Hotel with her daughter to join in after spotting us through the window, then asked if we were bringing it to New York. If you have the sofa ma'm, we have the passports! Again, credit due to Joel and Jody (and the absent Luke). You bring shame upon we mortals.

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